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Designer Ireland
No 296: Happy Baby Slings
Just as necessity is the mother of invention, need compelled
one Irish mother to design a way of carrying her baby 14 years ago. Louise
MacMahons daughter Flo needed to be held and fed more than most
babies due to her special needs. MacMahon made a baby sling and has continued
to refine the design, selling thousands in the process.
Baby slings are based on the most traditional way of carrying
a child a large swathe of fabric tied over one shoulder cradling
the baby like a hammock. Whereas babies all over the world are still carried
in this simple way, in the developed West, harness slings are more usual.
These have an internal structure that holds the baby in a set position.
What makes the Happy Baby sling . different from traditional
slings is that it has padding at stress points and a fastener that allows
it to be opened and closed with one hand using two rings through which
the fabric is drawn. It also differs from harness slings in its flexibility
the baby can be held in a variety of positions, and right up against
the body. As such, it can carry whatever weight the carrying parent can
bear, unlike harness slings, where the rigidity of the hold makes them
less comfortable as the child grows.
Various holds are created through different ways of arranging
the fabric and so the out of trouble fold keeps the babies
hands inside the fabric, and with the lullaby lie the baby
can be breast-fed hands-free.
A unique aspect of MacMahons business is that she
can custom-make a sling in material provided by a customer as well as
in plain and tie-dye fabrics she makes herself. This bespoke service as
well as the technical design innovations show how flexibility has worked
in~ favour of this Irish designer and is an object lesson for other small
Irish producers.
Lisa Godson
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