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Click Here For An Important Announcement About Off-The-Roll Babyslings.

We are a family business based in Ireland, about 12 miles south of Dublin.  (Click here for a map.) Since 1991 we have been  making and selling slings and more recently I have got into dyeing. We have four lovely daughters and a sweet little boy. Our philosophy would be that in parenting babies need a lot of love and cuddles but not too much stuff; that simpler is usually better, and of course that breastmilk mends broken legs! We offer you a friendly family to family service without compromising on quality or dispatch. We are not out to make a fortune, just a living. Our prices are fair. Our products are great.

We originally used the name Suantraí (Irish for lullaby) for our slings. However, since many people, Irish or no, thought it was either a Japanese word or an anagram of Sinatra, we opted for the Happy Baby sling.

                                                             
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